Drive loyalty, profitability and sustainable growth with actionable customer insight provided by a powerful, user friendly geospatial platform that can be customized and seamlessly integrated with your existing marketing infrastructure. Big data can be queried in milliseconds to facilitate intelligent business planning and decision making enterprise wide.
Geocode precise locations to identify future business locations and target customers for your next marketing campaign. Design comprehensive maps and reports online in minutes using historical and/or real time data streams. Achieve measurable results in a hyper competitive environment by utilizing high performance technology tools such as predictive modeling, data visualization, information management and segmentation. MapLarge's platform is compatible with all devices making it easy to use in the office or out in the field. Improve business decisions with interactive visualization and stay head of the competition by making the right connections with your customers and providing a positive customer experience.
Practical Application Uses
- Model customer purchase behavior across channels
- Predict customer–product/offer affinities
- Predict segment migrations & profiles
- Identify cross sell and up sell opportunities
- Maximize customer profitability
- Improve customer lifetime value
- Innovate new product offerings based on predicted customer needs
- Contacting the right customers with highly relevant offers and messages
- Decrease attrition by accurately predicting customers most likely to leave and develop the right proactive campaigns to retain them
- Customer relationship management support
- Store locators on websites