How Heat Maps Work
The example below illustrates how the values in the table are displayed as color gradients on the heat map.
Heat maps use cell size and color to display complex information in an intelligible way. Multiple rows of data are assigned different sizes and colors based on rules or ranges.
Benefits of Using Heat Maps

- Visualize data
- Understand the landscape
- Identify growth potential
- Mitigate risks
- Manage business
- Construct realistic business plans
- Perform channel optimization
- Weather and Climate Forecasts
- And many more!