Powerful Visualization


Heat maps are graphical displays representing a group of data. Color is used to communicate relationships between data values that would be much harder to understand if presented numerically in a spreadsheet. These maps are well-suited for visualizing large amounts of multi-dimensional data and can be used to identify clusters of rows with similar values, or finding highs and lows. Visualization using a heat map presents a big picture, but also allows individual pieces of data to be placed in the context of all the data. In an instant, you can spot a weather formation and judge the threat of an approaching storm or see the wealth distribution across the United States. Massive data sets can be communicated and clearly understood in a short amount of time.

How Heat Maps Work

The example below illustrates how the values in the table are displayed as color gradients on the heat map. Heat Map Example

Heat maps use cell size and color to display complex information in an intelligible way. Multiple rows of data are assigned different sizes and colors based on rules or ranges.

Benefits of Using Heat Maps

Heat Lines Example
  • Visualize data
  • Understand the landscape
  • Identify growth potential
  • Mitigate risks
  • Manage business
  • Construct realistic business plans
  • Perform channel optimization
  • Weather and Climate Forecasts
  • And many more!